Resolve is a subscription based platform that gives users access to credit monitoring, spend tracking and a team of debt experts and negotiators to help people in financial distress resolve their debt.
It was critical for us to develop a brand that was neutral and appealed to everyone while presenting itself as something that is new and modern.
Leveraging our brand identity, I used bright colors to grab attention and large fonts to direct the user's attention. More importantly, I had to develop a brand that stood on all marketing channels. 80% of our users were on their mobile device while 61% were multi-platform users. It was important to create a consistent experience no matter which platform the users used at the time.
Our users tended to shop around other brands before signing up for our service. It was important for every touchpoint of the brand to be visually consistent so our brand became more familiar with each instance the user saw.
Personal finance is hard and often discouraging to manage. It was important for us to build an application that alleviated that pain, reduced stress and was a delightful experience for the user.
We built complex workflows for all aspects of our business and we needed a system that we can iterate on quickly so we can continue to deliver on our promise for our users.
Next Project
© 2024 Made in Rocklin, California